Marketing Lead 12 Month FTC
- 80K - 90K GBP
ECOM are working with a stand out FTSE 250 business that will be launching a new customer offering. Youll be at the heart of this project leading the Marketing functions across digital and brand.
This division will act as a start-up within the business, so will require a strong leader that can push through innovative projects, build a team and use the organisations existing resources at the same time. You will have access to a huge Multi-Million pound budget and will invest heavily into digital channels as well as brand awareness to launch this new consumer offering.
As the Marketing Lead for the organisations new proposition, youll be responsible for leading a dedicated marketing team across brand and proposition positioning, advertising, CRM, PPC, SEO, content and PR. Youll help define the customer proposition and will define the go to market launch strategy.
- Lead a dedicated marketing team across all customer acquisition and retention marketing channels.
- Lead customer research to ensure our identified customer segments and meeting their needs are at the heart of our new business proposition.
- Youll lead customer acquisition, engagement and retention across all customer and marketing touchpoints including advertising, PPC, SEO, content, CRM and PR.
Track record of developing digital customer propositions and taking them to market, disrupting markets and categories through data and technology
Proven ability to develop brands, brand positioning, customer segmentation and through the line advertising & comms strategy
Experience of leading across multiple marketing disciplines outside of core brand & advertising capability including PPC, SEO and CRM
High potential developing leader with the ability to inspire followership, engagement and high performance with the ability to influence across a matrix team up to exec co level and down to entry level grads